FTC lawyer Matthew Reilly told Friedman he could impose a range of remedies, and that because a lack of competition in the premium natural and organic groceries is harming consumers, the agency wants to stop further integration and impose a hold separate for the Wild Oats assets that its new owner hasn't absorbed.
Hard to see how premium natural and organic groceries are some sort of opportunity for an invincible monopoly. I got another good one, two in the same day. In regards to Diet Coke Plus:
The FDA said the soft drink, Diet Coke Plus, doesn't contain enough nutrients to qualify for use of the word "plus." Foods may use that name only if they contain at least 10% more of the reference daily intake or daily reference value of a nutrient than a similar product. The FDA also invoked a longstanding rule under which it "does not consider it appropriate" to fortify snack foods such as carbonated beverages.
I'm actually a bit moderate and not too perturbed by the requirement for 10% additional vitamins in order to qualify for "Plus". But nevertheless, I had a good laugh whereby a company is told not to add vitamins and minerals to a product. I think diet coke with vitamins sounds like a pretty good drink. What's another good idea, but one I haven't seen yet? Coffee with vitamins and minerals. Hopefully that is allowed. Would make for a pretty good start to the day. Anyhow.