Even CEO Can't Figure Out How Radioshack is Still in Business

Great satire via the Onion.

Even CEO Can't Figure Out How RadioShack Still In Business

FORT WORTH, TX—Despite having been on the job for nine months, RadioShack CEO Julian Day said Monday that he still has "no idea" how the home electronics store manages to stay open. ...

"You wouldn't think that people still buy enough strobe lights and extension cords to support an entire nationwide chain, but I guess they must, or I wouldn't have this desk to sit behind all day."

The retail outlet boasts more than 6,000 locations in the United States, and is known best for its wall-sized displays of obscure-looking analog electronics components and its notoriously desperate, high-pressure sales staff...

One of Day's theories about RadioShack's continued solvency involves wedding DJs, emergency cord replacement, and off-brand wireless telephones. Another theory entails countless RadioShack gift cards that sit unredeemed in their recipients' wallets. Day has even conjectured that the store is "still coasting on" an enormous fortune made from remote-control toy cars in the mid-1970s...
In the cover letter to his December 2006 report to investors, "Radio Shack: Still Here In The 21st Century," Day wrote that he had no reason to believe that the coming year would not be every bit as good as years past, provided that people kept on doing things much the same way they always had.
Despite this cheerful boosterism, Day admitted that nothing has changed during his tenure and he doesn't exactly know what he can do to improve the chain.
"I'd like to capitalize on the store's strong points, but I honestly don't know what they are," Day said. "Every location is full of bizarre adapters, random chargers, and old boom boxes, and some sales guy is constantly hovering over you. It's like walking into your grandpa's basement. You always expect to see something cool, but it never delivers."

Well the stock (NYSE:RSH) has done better than the "smart guys" at Goldman lately!

Comments

[NJ]

Haha, i have actually thought about this before.. If circuit city couldn't make it.. i have no idea how radio shack is still in business. I do believe it is probably due to their extensive line of self-branded products

[John L. Murphy]

This satire expresses the same sentiment that I've pondered a gazillion times - Circuit City goes bankrupt, yet Radio Shack is still thriving! This couldn't possibly be true in a free market. Who still shops at Radio Shack?? I don't know one person who has ever said "I need to stop at Radio Shack" since 1985.

[gary isterling]

dear julian ceo
i am very upset with your service in indpls,indiana 46224 area,38th street and speedway shopping center 46224,you rturn procedure is a joke..your clerks and managers do ned customer service training,it is like shooting from the hip,their comments make no sense and just makes customers madder.my zenith covertor does not work and they will not accept it for a refund to get another one that works,their comment we do not stock this item any longer and your 30 days have expired,i paid for ti and i should just go away,i will not and i will be calling attorny general today with a complaint and form to submit to consumer organizations and new media tv and radio stations on how you operate stores in indpls...i am retired and have alot of time to spend on this matter,pickets,petitions and lots signs in the main highway and streets right by your stores,i also own a billboard,with 3milion vistors by 500 mile race track,i will advertise for you free but not the kind you will like,,,settle my problem and i go away,if not i live on priciples that is the way i was brought up,.what is right is right and what is wrong is wrong,believe in what is the right thing to do ,no matter what it takes..............

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The company was started as Radio Shack in 1921 in Boston, Massachusetts, by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the then-nascent field of amateur, or ham, radio[3]. Theodore and Milton Deutschmann opened a one-store retail and mail-order operation in the heart of downtown Boston on Brattle Street, near the site of the Boston Massacre. They chose the name "Radio Shack," which was the term for a small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as "ham" radio operators. The term was - and is to this day - used by "hams" when referring to the location their equipment is in.
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