Question About Pre-Roll

Anytime someone rights about online video advertising, it's like they're compelled to say something along the lines of: Everyone agrees that pre-roll sucks, but it's the most effective.

Pre-roll, of course, are the short, 15-30 second commercials frequently shown in advance of the clip you're trying to watch.

So my question is: Am I the only person who doesn't find it that annoying? I mean, sure, like anyone else, I'd rather get to the content. But if it's something I actually want to watch, it's not much of a deal breaker.

Comments

[Davis Freeberg]

The problem with the pre-roll is that you don't know whether its something you'd actually want to watch until after you watch the ad. There have been a lot of videos that I've clicked on that were terrible, but I had to wait 15 seconds to find it out. It's not that pre-roll won't work, it just won't work with content where there are quality control issues.

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