Post California Ruling, the market responds
Most states don't recognize gay marriage -- but now Hallmark does.
The nation's largest greeting card company is rolling out same-sex wedding cards -- featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. "Two hearts. One promise," one says. Hallmark added the cards after California joined Massachusetts as the
only U.S. states with legal gay marriage. A handful of other states
have recognized same-sex civil unions.
And how long will this stance last?
Hallmark's largest competitor, American Greetings Corp., has no plans
to enter the market, saying its current offerings are general enough to
speak to a lot of different relationships.
Will not buy Hallmark cards from now on.
Posted by: Lynda | August 21, 2008 at 09:51 AM
I think Hallmark will be able to handle the loss of your business.
Posted by: Joseph Weisenthal | August 21, 2008 at 04:29 PM
You refusing to shop at Hallmark just shows your ignorance and intolerance. You obviously are incredibly uneducated as an employee of Hallmark let me say you will not be missed!
Posted by: Kristen | August 26, 2008 at 09:50 PM
The nation's largest greeting card company is rolling out same-sex wedding cards -- featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. "Two hearts. One promise," one says. Hallmark added the cards after California joined Massachusetts as the
only U.S. states with legal gay marriage. A handful of other states
have recognized same-sex civil unions.
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