I've always wondered about the economics of aerial advertising -- when planes fly by the beach dragging banner for a night club, for example. Not only does the branding proposition seem dubious, but in the age of sky-high jet fuel costs, it seems awfully expensive. Nonetheless, it persists. Ad Age has a thing today about how this mode of advertising is "Flies Above the Recession", which sounds intriguing. Unfortunately it's a video, meaning there's zero chance I'll get around to checking it out. Check it out and come back here and let me know what you thing.
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