The Most Ridiculous Paragraph I Read Today

There's gotta be an art to writing a press release, cause it has to sound newsy enough, while also being, well PRish and promotional. This is an honest-to-goodness paragraph from a press release involving a social bookmarking company. Seriously:

As a "bookmarklet," OnlyWire's technology doesn't actually save your "favorite" page.  Users need to drag OnlyWire to their toolbar and when on a site that they want to save, hit the bookmark icon.  By pre-registering your OnlyWire sign in name and password with the bookmarking sites you belong to, OnlyWire's technology will submit your favorite selections to all of those bookmarking sites.

What's crazy is that's the second paragraph of the whole thing, not some end paragraph filling in details on the company. I mean, have you ever seen another press release with the combination of words "doesn't actually"?

Comments

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[oil paintings]

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da len

[Oil Painting]

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[Coach Outlet Online]

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[ティンバーランド]

１０日が初出席となる大阪府の松井一郎知事は、安全確認を前提としながらも「被災地は大変な状況。日本中で支えなければいけない」と受け入れに前向きな発言をしている。

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