As Eric Savitz points out, National Semiconductor is the latest chipmaker to announce some solar power stuff. This is getting pretty common. Of course Cypress spun of Sunpower and that appears to be a real business. Applied Materials also has something of a business in solar, though still small. Then there's Intel, which announced that it was hiving off some solar investments, and now there's this.
So if you don't get it, here it is: If you make semiconductors, you can make solar panels (basically). It's as easy as that. From there, it's as simple as putting out a press release, and voila.
I'm just starting out in community management/marketing media and trying to learn how to do it well - resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case.
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