Yep, All Gomez Advisors Did Was Rate Online Brokerages

I remember back in the .com hey-day, every online brokerage would tout its rating from an organization called Gomez Advisors. I always wondered: Is that really all they do? What kind of business just rates online brokerages? There had to have been more to the business, right? Nope, apparently not.  The Boston Globe takes a look at the current Gomez Inc., which is the same company but which has changed its business model completely. Now it does some other nonsense, but at the time, it was very focused:

Julio Gomez left his job as an analyst at Forrester Research to start a business targeting the burgeoning field of online stock brokerages and banks in 1997.

His research firm became known for its website-quality rankings of companies most people had never heard of at the time, like ETrade and Ameritrade. By 1999, Julio Gomez had made it onto Time magazine's Digital 50, a list of "the most important people shaping technology."

Man, that's crazy.

(via Dealbook)

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