Seriously... there have been rumors for awhile that Spot Runner could be for sale. Possibly to Microsoft, possibly to some ad agency. Spot Runner is the company that offers read-made ads for your brand, which it can place at odd slots on TV. So basically, generic TV ads at remnant time slots. Whoop-de?
Seriously, I keep hearing how you can buy :30 of air time in Fresno for just $10 at 2:30 AM (theoretical example). What is so exciting about that?
Ok, maybe there's some marginal improvements to be made in the market for odd-hours/odd time slots, but is it really that exciting or something to jump for joy over? Ultimately, it seems, 3 AM in Fresno is 3 AM in Fresno, and if you can get that time slot for $10 or $5, it's probably worth about that much.
Ok, so where am I wrong and what am I missing?
They also do video ads, and they are building a filmmaker network to make original video content on a per-project basis, like TurnHere.com or ElasticLab.com. Their ultimate value is probably not in 3am television advertisements, but they probably make for a nice advertising gimmick to attract small business owners. (To many people there's a value in saying they have a commercial that's airing on television worth more than the $10 or $15 they paid for a 2AM Fresno slot.)
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