The Michelle Wie Bust

Darren Rovell put it into some historical context:

If Wie doesn’t pan out, she could be considered the greatest marketing bust of all time. At least in terms of dollars. Reebok spent $25 million on the “Dan and Dave” advertising campaign for the 1992 Olympics that didn’t work -- because Dan O’Brien failed to make the team.

Ya gotta love a good Dan and Dave reference.

Comments

[dr dre studio black]

I guess I am not the only one having all the enjoyment here!