Let me say right at the outset that I've never been a huge fan of the site Digg. I rarely find the articles that community turns up to be interesting, and I've never understood why anyone would spend their time Digging.
One thing I've really never understood is why people get so into their Digg status. Ok, so you've had 560 stories you've found hit the front page. Big whoop.
Anyway, if you're as confused as I was as to why people get off on this shit, then this post at ReadWriteWeb is a must, must read. It's about the #1 Digger and the resentment he breeds among the b list on that site and why. Here's what I didn't get before:
While mid-tier Diggers are far more likely to be engaging in pure pay-for-play, other people at various points in the hierarchy are building careers as "new media experts." The experience that lands them the consulting contracts they live on? A demonstrated history of success in promoting stories on sites like Digg. These people aren't being paid to Digg stories - they are being paid to do other things (like advising on social media strategy) because of their success on Digg. There may be nothing wrong with that (this author has a private consulting practice in vaguely related matters as well) but to claim that top Digg users invest as much time and energy into the site as they do entirely "for the love of it" and "to share good stories with people" - with no economic incentive, short or long term, is a cynical joke.
I know that sites like Digg and Twitter seems to amass a lot of social media experts... but I'm sort of amazed that one's Digg quotient, if it could be called that, is actually something that could be used to land a job. Are people, like, putting their Diggness on their resumes, for example? Do companies seek out upper-tier diggers for jobs? How big is this world? I want to know more: so if anyone else can inform me on this, please do. Thanks.