Jericho, which is apparently a popular show among devotees of internet message boards, has been canceled by CBS. Also apparently, this isn't the first time the show was canceled -- the first time, sound and fury among internetters got CBS to bring back the (what must be a) low-rated show.
I don't really care much about the fate of Jericho (though it sounds like it's done and done this time) but I'm fascinated by web phenomena like these.
The gold mine of TV and movie marketing would be a way of really analyzing the oh-so-critical word-of-mouth buzz that can make or break a given piece of media. And theoretically, social networks and blogs offer an opportunity to measure this with unprecedented accuracy.
But then you have your Jerichos and your Friday Night Lights and your The Wires, probably some of the most blogged shows of all time. And then you have Ron Paul, the Presidential candidate equivalent of Snakes on a Plane. To a marketer, it'd be easy to look at the amount of enthusiasm, and perhaps even the velocity of the word of mouth, and assume that all these things should be hits. But it doesn't translate.
The bottom line: this isn't going to be an easy task. Too many red herrings and false leads. Ultimately, it could be done and the movie industry would greatly benefit by understanding how people are communicating about various titles. But right now, it seems like there's too much noise, and a lot of difficulty in determining what's going to be a word-of-mouth monster and what's going to attract a cult-like following among a narrow-slice of teenagers.
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Posted by: bal | March 31, 2008 at 05:08 AM
I think it's a great mistake to close the Jericho show. Firstly, there are a lot of people, who is waiting for it all the time. Secondly, the Internet is absolutely free and it's a great mistake to remove any shows.
Posted by: essay companies | July 15, 2011 at 06:29 PM