Freakonomics? Freakin' Enough Already

Don't get me wrong, I bought and read Freakonomics and liked it as much as the next guy.  It was a genuinely interesting read, mainly because it demonstrated the way an economist's tools can be applied to situations that aren't typically thought of as being under the purview of economics.  Also, when it came out, it was pretty fresh.  That being said, there's probably only so much small-f freakonomics that needs to be done.   Instead, we're treated to a barrage of these books, with all saying pretty much the same thing.  Fact is, it's getting sort of boring.

I'd argue that there's still a need for popular economics texts, but how about something that actually tried to explain some advanced concepts (on markets, finance and the economy) without using a bunch of math that's impenetrable to most people.  There's a pretty big tradition of this in physics, so there's no reason it couldn't be done in economics.