Online TV Threatens Search

Bambi Francisco at Marketwatch hits us with some Net Sense. TV channels/portals will give us more ways to find the information we want. Maybe we won't need to use Google so often.

These budding TV channels have to take away time spent on the search giants. Any site, whether it be video or otherwise, that takes away those precious eyeballs from the search engines reduces the search giants' relevance. If you're trading at Google's valuation, you can't lose any relevance whatsoever. News Corp's MySpace had 36 million unique visitors in March, up 447% from last year. That's about a third of the 95 million unique visitors on Google's properties in the same month, but MySpace's growth rate is multiple times faster than the 24% year-over-year growth Google saw, according Nielsen//NetRatings. Now, here's an interesting data point: Google saw the time spent on its site jump to one hour, according to Nielsen//NetRatings. That's positive for Google. But according to the audience measurement company, the average time spent on MySpace in March was more than two hours, or twice the time spent on Google.

Watching TV online, which we can expect to be rich with links to further content, would seem to satisfy some of our basic search demands. While highly efficient search will always be useful, perhaps we'll be spending more time flipping the channels and following whatever links pique our interest.

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