This is a Cult Airline

Flyers sending donations to JetBlue:

JetBlue founder and chief executive David Neeleman has a become something of an apologist now that the darling of the low-cost, low-fare airline industry has shown its feet or landing gear of clay by racking up a major deficit for 2005 and predicting another for this year. Out in Las Vegas at a Citigroup-sponsored investor conference the other day, Neeleman said he’d been telling anyone who would listen that fares really have to up another $5 or $10 bucks or so if jetBlue is to avoid more red ink. Antitrust-fearing lawyers, he told the analysts, had urged him to be a little more vague about the dollar figure, but the message was getting out; “people are writing in, and I got one letter with a cheque for $100 saying, ‘here’s for my last 10 trips’,” he recounted at the gambling city’s Four Seasons hotel. That may not have been the type of support Neeleman was looking for, but every little bit of green helps jetBlue fly closer to the black ink.

The company should get some help, over the next few years, as Southwest's vaunted fuel-hedges expire, and industry rates start to float up.

Comments

[Scott Peterson]

Readers may be interested in this article titled Southwest Still Burned by Fuel Despite Robust Hedges - http://www.aviationnow.com/avnow/news/channel_aviationdaily_story
.jsp?id=news/SWA03146.xml

The gist of the story is that Southwest has raised its fares systemwide by up to $10 a fare, due to fuel costs.

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