Last year was, in a certain sense, a good one for the entertainment industries, as many pundits and studies came out arguing that--surprise!--watching TV could be good for you, since the storylines were complex, and video games could improve not only one's hand-eye coordination, but also your problem-solving skills. Some of this may be true, but one also has to weigh the costs of watching TV and playing video games, against the increase in skills. If your increased hand-eye coordinating is only used to play more videogames, then it doesn't mean a whole lot. Of course, video games are fun, and we generally endorse them for that reason.
In Japan, the idea that video games can be good for you is being taken to surprising new levels. In fact, the number #1, top-selling title for the handheld Nintendo DS is a game called Brain Training a game designed to do exactly as the title says (Cabel Sasser):
Brain Training is, basically, an application — one you just happen to
play on a handheld videogame system. In this case, the system is
Nintendo's DS — a quirky, two-screen-with-touchscreen handheld system
that's technically creakier than Sony's PSP, but which has lived up to
its intended purpose of generating innovative new styles of games for a
new generation of gamers.
And
what does Brain Training do? Well, you hold your Nintendo DS like a
book (with left and right screens), and you basically use the
touchscreen to undergo a wide variety of simple, cleanly-designed,
interesting exercises intended to make you smarter. Or, at least, keep
your brain sharp and fresh and delicious. At the end of your "fun", the
game eventually calculates and reports your "mental age" — often with painful/comedic effect — and tracks your progress over the weeks and months of self-education. And that's about it.
It may sound painfully simple, but it's been unstoppable. From Dec 26th
to January 1st, Brain Training 2 sold 414,556 copies. In one week. It
has consistently been the number one videogame since its release, and —
this is important to remember — it's not even a videogame. Has
it driven hardware sales? In the same period, the Nintendo DS moved
390,181 units. That's more units sold than every other hardware system
that week — combined. (Yes, that's two dramatic ItalicsFacts!)
Most
importantly, though, Brain Training is doing what Nintendo said they
would do but nobody really believed them on: opened gaming up to a
whole new generation of players. Seeing grandmothers on the train
holding their Nintendo DS like a book sends an instant signal — "brain
training in progress".
The game's designer is a top brain researcher:
Dr. Kawashima, the creator of Brain Training, is leading authority in Japan on brain medicine. His research shows that:
- The brain becomes weaker every year, just as the body becomes weaker every year
- Effective training is a way to regain body strength
- The brain can also be trained, and can be rejuvenated
-
The brain doesn't need difficult training: even easy work is effective,
like reading a book out loud, simple calculations, etc.
Hooking humans up to some presumably expensive and freakish
brain-scanning equipment, Dr. Kawashima did some interesting tests.
When a brain is simply "thinking", presumably about chocolate chips and
where cat hair goes, it generates this much activity. When a very difficult expression is being worked out. looks something like this. Not a lot going on, really.
On the other hand, when very simple calculations are performed quickly, the brain lights up like a drunk at a drunk convention. It also shows lots of activity when sentences are simply read aloud.
The great part is, for Nintendo, that now parents will buy kids a Nintendo DS, just to get them to play Brain Training. Meanwhile, our youth are still playing Halo and Grand Theft Auto, giving the nattering class, who says"Our children are falling behind in everything", just one more thing to grouse about.
More: It's actually coming to the US! Still I doubt that it will be as much of a hit; though it does have Sudoku in this version, so who knows.