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Sweeps!

ABC has taken a lead in sweeps over CBS...and in equally exciting news some dust just flew off my keyboard.

As much as I like to defend "Old Media", I must admit that my inability to care about who is winning sweeps month is telling.

Besides, sweeps are a pretty silly idea: The various networks performing TV stunts for a month that have no bearing on anything for the rest of the year.  Furthermore, with DVRs, viewers can watch the surprising death on Lost (ABC) and Category 7 (CBS).  The idea that advertisers care about numbers during this month seems awfully outdated.

November 11, 2005 in Media |

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What is This?


  • The Stalwart is a blog written by Joseph Weisenthal, covering such topics as stocks, business, economics, politics, technology, gambling, chess, poker, economics, current events, music, math, Chinese food, science, randomness, kurtosis, sports, evolutionary fitness, and anything else of the author's choosing. The words contained herein are the author's own, not affiliated with any other firm or employer.

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