Explaining the Trade Deficit #3984739

While businesses and workers in China keep working obsessively to sell things cheaper and for better quality, U.S. companies have a slightly different focus.  Here's some nuggets of business advice from WOMMA (The Word of Mouth Marketing Association).  Warning, Jack Welch this isn't.  From The Basement:

"Put your brand second. Story first. Brand second."
"In summary, chocolate covered crickets are good..."
"URUE – You are the User Experience."
"Apple is not a computer company, they're a fashion company."  (Ed note:  Really?  I don't think anyone's ever had that insight before)

Oh yeah...would you be shocked if I told you Seth Godin was there?   Speaking of whom, in a recent entry he did us the favor of defining "Web 2.0"

Web 2, in my opinion is the junction of:
1. large scale audiences with high bandwidth
2. no need to explain what you're doing
3. lots of tools you can use to build your app so you don't need a big team
4. user generated content
5. platform orientation

Thanks Seth, thanks for clearing it up.  Now that business has your wisdom, quality products can't be far behind, and then profits are bound to follow.

Comments

[meep]

Is this like underwear gnomes?

[ティンバーランド]

集英社（東京都千代田区）が隔週で発行する漫画雑誌「グランドジャンプ」に連載中の料理漫画「ダシマスター」に登場する背景や食材などの絵の中に、ウェブサイト上の写真画像に類似したものがあることが分かった。現在事実関係の確認を進めており、今月２１日発売の第３号から、当面の間、同作品を休載する。

　ティンバーランドグランドジャンプは「ビジネスジャンプ」と「スーパージャンプ」を統合し、１１月１６日に創刊されたばかり。ダシマスターは平成２１年９月にビジネスジャンプで連載を開始。６巻まで単行本が発売され、累計発行部数は１５万６千部。

[red sole]

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