Brand Consultant A:
Today, we talked about nouns and verbs.
Investments are a noun. Investing is a verb. Paint is a noun. Painting is a verb. A gift is a noun. Shopping for or giving one is a verb.
People care much more about verbs than nouns. They care about things that move, that are happening, that change. They care about experiences and events and the way things make us feel.
Nouns just sit there, inanimate lumps. Verbs are about wants and desires and wishes.
Brand Consultant B:
Today we talked about nouns and verbs.
Investing is a verb. Investments are a noun. Painting is a verb. Paint is a noun. Shopping for or giving one is a verb. A gift is a noun.
People care much more about nouns than verbs. They care about things which persist, actual entities such as themselves. It is no coincidence that we refer to ourselves as nouns, not verbs.
This is because verbs are too transient, unable to be depended upon. Nouns, on the other hand, are the result of all we do. As the objects of our desires and goals, they are the true stores of value.
Spot the Huckster. a) Consultant A b) Consultant B c) All of the above. Once you've made your choice, you can find the answer here from a well known Brand Guru.